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December 03, 2010
NEW YORK--(December 3rd, 2010, BUSINESS WIRE)--The Better Advertising Project, Inc. (Better Advertising) today announced an unprecedented partnership toward launching a program that extends consumer notice and choice deep beyond the browser to companies collecting anonymous audience information online. The Open Data Partnership (ODP) will provide consumers with full transparency into this data and enable them to edit their information or opt out completely from any participating company’s cookie. Consumers will be able to gain access to and edit their information directly from an ad impression or publisher site that uses Better Advertising’s Assurance Platform – already in wide use by leading advertisers, agencies, networks and publishers – rather than needing to visit each company’s site individually.
“To consumers, meaningful self-regulation will require this kind of transparency, which complements the education program that the industry has undertaken.”
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September 09, 2010
NEW YORK, NY--(September 9, 2010) - Demdex, Inc., the pioneer of turnkey online audience data management solutions, today announced the addition of four industry executives to the executive team. Chris Robison joins Demdex as Senior Vice President of Product & Strategy, Nick Jordan as Vice President of Partner Solutions, Chris Rogers as Vice President of Sales and Paul Mackles as Vice President of Data Architecture.
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March 10, 2010
With TARGUSinfo AdAdvisor® Verified Audience Data
Ad Agency Leverages AdAdvisor Data to Target Ads to Internet Users Twice as Likely to Become Customers for Leading Entertainment Client
Demdex and TARGUSinfo have recently applied AdAdvisor data to help a leading advertising agency uncover strategic new insights about ideal prospects for an entertainment advertiser. Analysis using AdAdvisor elements showed that roughly 15 percent of households in the targeted region are twice as likely to be high valued customers.
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