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May 10, 2010
Shasta Ventures Leads Growth Investment in Online Audience Management Leader
New York (May 10, 2010) Demdex, the pioneer of turn-key online audience management solutions, today announced it has secured $6 million of Series A funding led by Shasta Ventures. The round also includes investments from existing investors First Round Capital and Genacast Ventures, a venture fund affiliated with Comcast Interactive Capital. The new funding provides Demdex with the resources to aggressively expand its market-leading audience management capabilities.
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March 10, 2010
With TARGUSinfo AdAdvisor® Verified Audience Data
Ad Agency Leverages AdAdvisor Data to Target Ads to Internet Users Twice as Likely to Become Customers for Leading Entertainment Client
Demdex and TARGUSinfo have recently applied AdAdvisor data to help a leading advertising agency uncover strategic new insights about ideal prospects for an entertainment advertiser. Analysis using AdAdvisor elements showed that roughly 15 percent of households in the targeted region are twice as likely to be high valued customers.
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