Historically, only the largest, most advanced Ecommerce Companies had the technology and manpower to capture and integrate powerful audience and demographic data into their marketing efforts. As a result, these companies dominate search engine marketing, display advertising, affiliate marketing, and many other channels. Now, the playing field has been leveled and every Ecommerce Company can capitalize on this critical audience data.

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The AdPACT privacy management platform provides consumers the Privacy, Anonymity, Control, and Transparency they expect from respected companies who use data for targeting purposes. Consumers simply visit DoNotTarget.com to learn about and opt-out of data targeting from participating Demdex clients. Participating companies agree to serve default ads and content to users who have opted-out of data targeting.

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