The PACT between Advertisers and Consumers. The AdPACT privacy management platform provides consumers the Privacy, Anonymity, Control, and Transparency they expect from respected companies who use data for targeting purposes. Consumers simply visit DoNotTarget.com to learn about and opt-out of data targeting from participating Demdex customers. Participating companies agree to serve default ads and content to users who have opted-out of data targeting.

Advertisers
Demdex gives you the ability to integrate data into your everyday marketing efforts; therefore we had to ensure we give you the ability to help manage your customer's privacy preferences. After all, the Customer is #1! That’s why we went to extraordinary lengths to develop the AdPACT privacy management platform and to integrate it with the entire Demdex platform. As a result, your customers get the privacy, anonymity, control, and transparency they expect from a respected company like yours.

Consumers
Demdex launched DoNotTarget.com to make it easy for consumers to opt out of data targeting by Demdex clients. Demdex works with its clients to help them achieve the highest standards of consumer privacy.

If you want to learn more about data-driven advertising or want to manage your current privacy settings simply click here.