Create an invaluable corporate asset that will attract more advertisers.
Media Companies and Publishers compete aggressively in a marketplace where advertisers are demanding specific audience segments and increased measurability and accountability for every dollar they spend. “Premium” inventory is under pressure as advertisers are beginning to buy third party data in an attempt to find their target audience at lower rates. And, many companies are experiencing an increasing addiction to ad networks for monetizing remnant inventory. Now, Media Companies and Publishers can command premium rates for their inventory by providing the superior traffic segmentation and measurability that advertisers demand.


Capitalize on all your audience & demographic data.
SegmentID is a turn-key audience data management solution that empowers you to cost-effectively create a “Data Bank” of audiences and integrate them into all your online efforts. It also manages the third party data you buy from data exchanges or other data sellers to ensure you get the maximum benefit from your data. The result is a central repository of data that will dramatically improve all your targeting, segmentation, or analytic efforts.


No new systems to learn!
Once captured and scored, SegmentID seamlessly and easily plugs this data into all the channel-specific tools you already rely upon for media trafficking, ad serving, and analytics. Your sales and operations people don’t need to learn any new interfaces or use any new tools to start getting reliable traffic segmentation and delivering more value for your advertisers!

So, if you want to make the most from your ad inventory by attracting more advertising dollars at top rates, then you need SegmentID to put the total power of audience data to work in your business.