Media Companies and Publishers compete aggressively in a marketplace where advertisers are demanding specific audience segments and increased measurability and accountability for every dollar they spend.  “Premium” inventory is under pressure as advertisers are beginning to buy third party data in an attempt to find their target audience at lower rates.  And, many companies are experiencing an increasing addiction to ad networks for monetizing remnant inventory.  Now, Media Companies and Publishers can command premium rates for their inventory by providing the superior audience segmentation and measurability that advertisers demand.

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The AdPACT privacy management platform provides consumers the Privacy, Anonymity, Control, and Transparency they expect from respected companies who use data for targeting purposes. Consumers simply visit DoNotTarget.com to learn about and opt-out of data targeting from participating Demdex clients. Participating companies agree to serve default ads and content to users who have opted-out of data targeting.

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